I had the pleasure of working on a fun project recently: a mascot design for Caleb’s, a cozy café in Pekanbaru best known for their buttery, flaky croissants. The goal was to build a visual identity that feels retro-modern, playful, and minimalist. I came up with a cheerful croissant character that captures the café’s warm, friendly vibe—something that feels nostalgic but still fresh and current.
Alongside the mascot, I also created a range of merchandise applications, including tote bag, t-shirt, cap, apron, and takeaway packaging, using a consistent palette and simple layout to keep things cohesive. The result adds a friendly face to the brand, helping Caleb’s stand out in a charming and memorable way. Can't wait to see the little croissant in action at the café!
