PETALOCA
Petaloca is creating fun, modern, and engaging city and district maps across Indonesia, blending informative content with captivating illustrations. Each map is thoughtfully designed to highlight unique local features, making it not only a useful navigation tool but also a piece of collectible. From these maps, a range of themed merchandise is developed—extending the story of each place into fun, collectible items that celebrate local identity and creativity. @petaloca.co
Petaloca’s logogram fonts draw inspiration from Indonesia’s unique geographical position (Indonesia is located between 6°N – 11°S and 95°E – 141°E), shaped by the lines of latitude and longitude that define the archipelago. Built on a precise grid system and softened with rounded forms, each character radiates warmth and friendliness.











