Client : XL Axiata
Campaign : XL Bebas Liburan
Agency : XM Gravity
Heimlo worked together with XM Gravity to create illustrations in XL Bebas Liburan Campaign. Heimlo illustrated the whole map, badges and stamps. XL Bebas Liburan is a holiday campaign from XL Axiata Indonesia. XL gave free holiday to five continents around the world for the winners , accompanied by five celebrities. Users had to earn highest point through answering several questions to win the prize. After the mission accomplished, users will received special stamps and digital badges.
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/5e0b68ada078c52536af50da_rw_1200.png?h=0b18d22a9341e7123f53ad033a885397)
The Full Map
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/fb105b7ccffc0b5e79ca3b1f_rw_3840.png?h=cc1ad699b53c28ea44961117856387cd)
Map - Indonesia
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/eccd00558be7cabe30734831_rw_1200.png?h=4763ddd6619a802d853179203124a7d1)
Map - Australia
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/821711cbeaa5444d2e8034fb_rw_1200.png?h=033fc21ebb685b08547f28933a473e31)
Map - South America
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/819c39ebae6eb9c5dc77910d_rw_1200.png?h=c6a8aa4f66b12f23659fea3c15efaa2f)
Map - Africa
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/c155cab66c27ad0867f7a550_rw_1200.png?h=e4be65e2c020fa2073f4b5b69d1eff6c)
The Icons
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/6b6e10f1efd4e7d6d5680b02_rw_1200.png?h=b5b6d671fc7e513251a59241e59bfef8)
The Animals
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/0359e39cd6488f1680a9b930_rw_1200.png?h=cf06b8fdc993dceb90d342d001e568d6)
The Buildings
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/b1a6e7800b12571b157b41f4_rw_1200.png?h=4cbb0ac911d27b91c0afd8d401506cc0)
The Badges
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/c6402e27d8ca3f7f8b2a6167_rw_1200.png?h=9c5f0d645c9e540e04dfa8b09083cf4e)
The Stamps
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/898c2070b0d4cf35941bc028_rw_1200.png?h=d76fa036ebcc35c94a97cccecdfeedf7)
![](https://cdn.myportfolio.com/c9dfdbee554e9944c3d040c7a7dee891/e86117403888d0c9b4b07442_rw_1200.png?h=fb754cfe2b05788fe12aba7ef995abc6)