Client : XL Axiata
Campaign : XL Bebas Liburan
Agency : XM Gravity
Heimlo worked together with XM Gravity to create illustrations in XL Bebas Liburan Campaign. Heimlo illustrated the whole map, badges and stamps. XL Bebas Liburan is a holiday campaign from XL Axiata Indonesia. XL gave free holiday to five continents around the world for the winners , accompanied by five celebrities. Users had to earn highest point through answering several questions to win the prize. After the mission accomplished, users will received special stamps and digital badges. 
The Full Map
Map - Indonesia
Map - Australia
Map - South America
Map - Africa
The Icons
The Animals
The Buildings
The Badges
The Stamps
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